ATTENTION: Investors, High-Income Earners, and Fund Managers
Discover How This Built-to-Sell Investment Opportunity in Twin Falls Idaho Delivers
20-25% Consistent Projected Returns
Watch the full webinar recording to see exactly why the 136-unit Canyon Rim Townhomes development is built for passive, consistent cash flow — available now before allocations close.
Webinar goes live November 19, 2025
Your exclusive look at a high-yield opportunity delivering 20–25% projected returns.
Investment Highlights at a Glance
Total Project Cost
$42.2MM
Total Equity Requirement
$6.33MM
Target Project-Level IRR
22-25%
Target Project-Level MOIC:
1.70-1.82x
Hold Period:
37 Months
What is this BTS investment opportunity?
This is a Built-to-Sell (BTS) Investment opportunity called the Canyon Rim Townhomes.
It is a 136-unit, townhome model that delivers attainable, well-designed homes with efficient construction and strong project margins.
It’s a phased development approach that aligns inventory with real market absorption, minimizing carry risk, while mid-$300K pricing positions the homes roughly 5% below older comparables, making them attainable for local, median-income buyers.
Idaho's Housing Market Is Failing Working Families
Idaho's housing market is pressuring out the very same people who keep its economy running. House prices are increasing but supplies are shrinking, even essential workers can’t afford to live in the communities they serve.
Fromley is addressing this housing gap issue with a scalable, cost-efficient townhome model that delivers attainable, well-designed homes with efficient construction and strong project margins.
By controlling costs, phasing construction with demand, and pricing homes below market, we create attainable housing that sells fast and performs efficiently for investors.
This gives investors the opportunity to earn strong, predictable returns by funding a solution to Idaho’s housing shortage, a fixed-cost, phased-delivery development model that creates attainable homes working families can actually afford, while ensuring projects sell quickly and perform efficiently for investors.
Twin Falls Market Overview
Twin falls is a high-growth market with a +48% jump in population since 2000 and strong in-migration along the I-84 corridor connecting Boise and Salt Lake City.
Rising land and construction costs have driven a shortage of attainable housing for working families, creating strong demand for efficient, entry-level homes.
Webinar Agenda
Agenda #1
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Agenda #2
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Agenda #3
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No waiting required. No Hassle. No fluff
Investor Snapshot
Meet The Team Behind The Project
Senate Eskridge
Senate Eskridge is a Fund Manager born and raised in Twin Falls, Idaho. He currently owns over 1000 multifamily units and has raised more than $15,000,000 in investor capital.
He has helped over 100 investors participate in private real estate opportunities, private business ventures, and oil & gas offerings.
Beyond real estate, he has led businesses across multiple industries, including his own financial firm. He also leads the Magic Valley Real Estate Investors Meetup, serves in local organizations that support the business community, and helps organize the Idaho Real Estate Conference to educate local investors about real estate investing.
At his core, he is passionate about solving problems, sharing knowledge, and helping others thrive.
In Partnership with Fromley Development
Mark Russell
Principal | Boise, Idaho
Mark leads Fromley Development with a unique blend of global business insight and local Idaho impact. With a Ph.D. focused on “business as social good,” he’s long been at the intersection of profit and purpose. Prior to his real-estate career, Mark worked internationally with diverse entrepreneurs and small businesses — experience that now helps him lead innovative housing developments in the Treasure Valley.
At the heart of his work is a mission: to create housing that strengthens communities and delivers strong returns. For the Canyon Rim Townhomes project, Mark combines his extensive development network in Idaho with disciplined cost-controls and local oversight to unlock value for investors.
When he’s not evaluating new sites or leading Fromley’s team, you’ll find Mark training for another triathlon or exploring far-flung cultures with his wife, Laurie, and her beloved collection of rescue animals.
Trusted by Individuals at
Built For Stability
And Scale
Fromley Development’s model is engineered for both return and resilience.
Local oversight from Boise-based management.
Fixed-price GC contracts mitigate construction cost volatility.
GP co-investment aligns sponsor and investor incentives.
Non-recourse debt (85% LTC) limits downside risk.
Entitled land and ready permits accelerate deployment.
“We’re not chasing luxury — we’re building what Idaho families truly need. That’s where opportunity and impact meet.”
Capital Structures and Returns
TESTIMONIAL
What Investors Say About Me
"You can be sure your money will be safe with Senate. He is humble, but his track record speaks for itself."
- Matt Thrall
"Trustworthy and honest; I am beyond fortunate to have Senate’s wise council and be able to count on his expertise with investing."
-Heather Hoyt
"Senate Eskridge is knowledgeable and honest. He has helped me enormously."
- Debbie Coffel
“Senate is an amazing person to work with. Highly recommend!”
- Patrick Henry
Frequently Asked Questions
What exactly is this investment about?
This opportunity introduces a Build-to-Sell (BTS) real estate investment called Canyon Rim Townhomes — a 136-unit attached single-family community in Twin Falls, Idaho. It’s designed to deliver attainable homes for working families while producing strong, predictable returns for accredited investors through a structured 37-month exit strategy.
Is this a debt or equity investment?
This is an equity investment offering preferred returns and profit participation.
Who is Fromley, and what’s their track record?
Fromley is a Boise-based real estate development firm founded in 2017, focused on attainable housing across Idaho and the Mountain West.
Their previous projects like Riva Capri Townhomes achieved mid-20% IRR performance, validating the same fixed-cost, phased delivery model being used here.
Are there any tax advantages?
Yes, Investors may benefit from depreciation and favorable capital gains treatment, depending on their personal tax situation.
Am I qualified for this investment?
This is a 506(c) offering, open only to accredited investors.
If you earn $200K+ annually (or $300K with a spouse) or have $1M+ in net worth (excluding your primary home), you qualify.
If you’re unsure, you can verify your status through your CPA or a third-party verification service.
Can I use my 401(k)? What’s the minimum investment?
Yes, you can invest through a self-directed IRA or Solo 401(k). And the minimum investment starts at $100,000, depending on your investor class.