LIVE WEBINAR: December 2, 2025 (Tuesday) at 6 PM MST to explore if this deal aligns with your goals!
ATTENTION: If you’re ready to diversify into private alternative investments
This 16-Unit Multifamily Conversion Project Targets Up to ~$1,250/Month on a $100,000 Investment in 16 Months
Join our LIVE Deal Webinar to see how this Portland, Oregon investment is projected to deliver a 15% cash-on-cash return, paid monthly at 1.25%, backed by real property. And why the current allocation is expected to fill and close fast in March.
ATTENTION: If you’re ready to diversify into private alternative investments
This 16-Unit Multifamily Conversion Project Targets
Up to ~$1,250/Month on a $100,000 Investment in 16 Months
Join our LIVE Deal Webinar to see exactly how this investment opportunity in Portland, Oregon, is projected to deliver a ~16.1% IRR, and why the current allocation is expected to fill and close fast in March
Preferred Return
Annual return paid monthly throughout the project
15%
Equity Multiple
Total return as a multiple of invested capital
1.20x
Cash on Cash
Monthly cash payments from the property’s cash flow
1.25% per month
Hold Period
Projected timeline for complete capital return
15-18 months
Disclaimer: Projected returns are based on assumptions and are never guaranteed. This investment opportunity is also exclusive to accredited investors
What is the Heather Lane Project?
The Heather Lane Project is a fully occupied 16-unit apartment property located on SE Powell Blvd in Portland, Oregon. It sits in a steady rental area with strong demand.
This project uses a condo conversion model. The plan is to buy the property, update the units, then sell them one by one to create income during the hold period and capture added value at exit.
This project aims to help close the gap between rising home prices and what many working families can afford. By turning quality apartments into homes people can buy, the plan creates more affordable options while keeping your investment backed by a real asset.
Business Plan Overview
Step 1
Acquisition
Purchase price: $2,200,000
Step 2
Renovation
Total renovation budget: $642,200
Includes hard costs, soft costs, contingency and reserves
Step 3
Condo Conversion
Create individual unit deeds, HOA, and legal structure
Step 4
Sales Exit
Target: 1 unit sold per month starting Month 4
Average projected sale price: $279,866 per unit
Meet the Team Behind Heather Lane
John E. Laine
Founder / Lead Sponsor
38-year real estate investor with over 1,200 doors owned and $175M in career assets under management. John leads acquisition strategy and condo conversion execution across the portfolio.
Cyndy D. Hagin
CFO / Operations
Oversees project management, contractor coordination, budgeting, and timeline execution to ensure renovations are delivered on schedule and within scope.
Lucas Jensen
Deal Structuring / Capital Markets
Founder of Winter Capital LLC with a background in engineering and systems-driven investment strategy. Leads capital structuring, financial modeling, and investor relations with a focus on capital preservation.
Together, John, Cyndy, and Lucas oversee every stage of this investment, from purchase through execution and exit planning, so you can rely on a disciplined process and sleep well at night knowing your capital is being handled with care.
Meet the Webinar Speaker
Senate Eskridge
Senate Eskridge is a Fund Manager born and raised in Twin Falls, Idaho.
He currently owns over 1000 multifamily units and has raised $15M+ in investor capital.
He has helped over 100 investors like you participate in private real estate opportunities, private business ventures, and oil & gas offerings.
Beyond real estate, he has led businesses across multiple industries, including his own financial firm.
He also leads the Magic Valley Real Estate Investors Meetup, serves in local organizations that support the business community, and helps organize the Idaho Real Estate Conference to educate local investors about real estate investing.
Our Track Record by the Numbers
70+
Investors
15,000,000+
Investor Capital Managed
23%+
Avg. Return on Investors
15+
Years of Experience
Trusted by Individuals at
Investor Notice: This deal allocation closes fast
Join us LIVE on March 11 for the entire breakdown to discover more details about this investment opportunity.
Inside, you will:
See where exactly your invested capital actually goes once the deal closes
Know how the 16-unit conversion plan is structured from purchase to exit
Learn why this strategy has produced repeatable results in past projects
Understand the real housing gap this project aims to solve in today’s market
How The Investment Generates Returns
Primary revenue sources include:
Contract distillation fees
Immediate barrel sales
Long-term barrel storage income
Long-term value creation may include:
Ongoing cash flow distributions
Potential recapitalization or sale of the operating business
Target returns and timelines are projections and are not guaranteed.
Capital Structure
Value-Add Strategy
Rebrand and Refresh property identity from Stardust Plaza to Pioneer Crossroads, including exterior paint and signage updates.
Install Digital Readerboard Signage to enhance tenant visibility and drive increased daily traffic.
Add Community Activation Space via a food truck park to support tenant performance and boost site activity.
Convert Existing Leases to Triple Net (NNN) to improve expense efficiency and predictability.
Lease Remaining Vacancies on NNN Terms to enhance occupancy and stabilize long-term cash flow.
Sponsor Alignment
The General Partner is investing $100,000 alongside LPs and has personally guaranteed the loan — reinforcing full alignment with investor outcomes.
Only $385,000 in equity allocation is available.
Secure your allocation.
Webinar Agenda
Agenda #1
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
Agenda #2
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
Agenda #3
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
No waiting required. No Hassle. No fluff
Still got some questions. Let’s clear them up.
Am I qualified for this investment?
This is a 506(c) offering, open only to accredited investors.
What is an accredited investor?
An individual or an entity can generally qualify as an accredited investor if they meet at least one of the following criteria:
An individual with income exceeding $200,000 or joint income with his or her spouse of at least $300,000, in each of the last two years, with the expectation to reasonably maintain the same level of income in the present year.
An individual with a net worth exceeding $1 million, excluding the primary residence, either individually or jointly with his or her spouse/husband.
An entity that has assets exceeding $5 million that was not formed solely for investing, or an entity whose owners all satisfy 1, 2, or 3 above.
Holds in good standing a Series 7, 65, or 82 license.
For more information about the requirements of an accredited investor, see this bulletin from the SEC.
Can I use my 401(k)?
Yes, you can invest through a self-directed IRA or Solo 401(k).
What’s the minimum investment?
The minimum investment starts at $25,000, depending on your investor class.
What is the lock-up period on this investment?
The hold period for this investment opportunity is up to 16 to 20 months
When is the funding deadline of this opportunity?
This deal has a hard deadline on March 20th; once the deadline is up, we’re no longer accepting additional capital for this deal.
Can I ask any questions in the LIVE webinar?
Yes, you can ask Senate anything about the Heather Lane Investment. Whether that’d be tax advantages, how you can invest, and if this fits right into your portfolio.
He will help you along the way with this investment, depending on what your goal is.
Is this the same as a regular multifamily investment?
This is a “conversion and sell” strategy, and it’s not the same as a regular multifamily investment; we will convert these units to Condos and sell them at roughly 80% below market price.
What exactly happens to my capital in this deal when I invest?
Your money is used to purchase and rehab the property for condo conversion, and you will be paid 15% per year or 1.25% per month on your investment.
Will I get access to replays if I can’t attend live?
Yes. You’ll receive a recording so you can revisit the webinar if you’ve missed any details.
Start investing in a multifamily conversion project that helps create MORE affordable homeownership for working families this March
If you're ready to add another private asset to your portfolio and help families become homeowners, see you on March 11 for the full deal breakdown
TESTIMONIAL
What Investors Say About Me
"You can be sure your money will be safe with Senate. He is humble, but his track record speaks for itself."
- Matt Thrall
"Trustworthy and honest; I am beyond fortunate to have Senate’s wise council and be able to count on his expertise with investing."
-Heather Hoyt
"Senate Eskridge is knowledgeable and honest. He has helped me enormously."
- Debbie Coffel
“Senate is an amazing person to work with. Highly recommend!”
- Patrick Henry
Investor Snapshot
Built For Stability
And Scale
Fromley Development’s model is engineered for both return and resilience.
Local oversight from Boise-based management.
Fixed-price GC contracts mitigate construction cost volatility.
GP co-investment aligns sponsor and investor incentives.
Non-recourse debt (85% LTC) limits downside risk.
Entitled land and ready permits accelerate deployment.
“We’re not chasing luxury — we’re building what Idaho families truly need. That’s where opportunity and impact meet.”